ProcureCon Marketing 2021 Blog » Research Briefs
A formal assessment of marketing spending is usually the first step that can be taken to identify areas where agency costs can be pared back. It is also important to gather the data on spending that could eventually be used to make the case for enhancing in-house capabilities.
Marketers today are under pressure to keep pace with the expectations of their customers, all while going above and beyond to deliver innovative and memorable campaigns. This requires flexibility and access to the cutting-edge tools required to deliver personal feeling campaigns across all of the markets they serve.