ProcureCon Marketing 2019

November 18 - 20, 2019

Hyatt Regency Austin, TX

Day 3


DAY 3: Wednesday November 20 

Measuring Your Team’s Success

7:45 am - 8:45 am Breakfast

8:45 am - 9:25 am Panel: Adding Value And Delivering Back To The Business Beyond Savings: Transforming And Enhancing The Perception Of Marketing Procurement

After two days of great content it’s time to start determining an action plan to go forward – and you can’t accomplish that without a dramatic shift in how marketing procurement is perceived in your organization.  This engaging panel will share tips, trials, and techniques to help you address the following::

• How to create investment when you can no longer cut your way to growth
• How do you define value? Is this by cost or return?
• Developing a change in language to mold the conversation of marketing procurement
• Using self promotion to illustrate the benefits that marketing procurement bring to other departments and the wider business
• Moving from engagement to alignment with marketing

J. Francisco Escobar, CEO/Founder at JFE Consultants

J. Francisco Escobar

CEO/Founder
JFE Consultants

Mary Ann Brennan, Expert at Marketing Procurement

Mary Ann Brennan

Expert
Marketing Procurement

9:25 am - 10:05 am Interactive Case Study: Driving Marketing Forward: Developing Common Metrics For Success

Feeling disenfranchised by your marketing team whose measures for success are at odds with procurement? With marketing traditionally being measured by revenue growth and procurement measured by savings it can seem impossible to find a middle ground. Or is it?

Terri Bowers and her team at Microsoft were up to the challenge and developed an agreed upon set of combined metrics between the marketing and procurement teams and tied them to a specific marketing objective. If you want a seat at the table with your marketing leadership (and know what to do with it!) you won’t want to miss this session that illustrates how to:

• Initiate discussions with relevant stakeholders
• Ensure you, as a marketing procurement professional, are really capturing what matters to your marketing team
• Communicate metrics to senior leadership in a way that’s impactful and of value 

Terri Bowers, Senior Group Business Engagement Manager Marketing/Advertising at Microsoft Corporation

Terri Bowers

Senior Group Business Engagement Manager Marketing/Advertising
Microsoft Corporation

For a lighter touch this morning (it is Day 3 and all), we’ll have 4 marketing procurement experts give their quick thoughts, raw feelings (hates and loves!) on a buzzword that the moderator throws out at them. What do we really mean when we say things like:

•Working/Non-Working
• Having A Seat At The Table
• Transparency
• Transformation
• Adding Value
• Agency Partnership
• Becoming a Change Agent

Stacy Joslin, Senior Director, Global Business Partner, Marketing at InterContinental Hotels Group

Stacy Joslin

Senior Director, Global Business Partner, Marketing
InterContinental Hotels Group

Katrina Bott, Director, Global Strategic Sourcing - Marketing & Advertising at Michael Kors

Katrina Bott

Director, Global Strategic Sourcing - Marketing & Advertising
Michael Kors

Larry Smith, Strategic Sourcing Director, Global Marketing at Mars Inc (Formerly)

Larry Smith

Strategic Sourcing Director, Global Marketing
Mars Inc (Formerly)

10:35 am - 11:05 am Interactive Presentation: Addressing Supplier Diversity In Your Marketing Procurement Program

Dede Orraca-Tetteh, Contingent Workforce Business Partner, Marketing and Sales at Facebook

Dede Orraca-Tetteh

Contingent Workforce Business Partner, Marketing and Sales
Facebook

Sydni Craig-Hart, CEO at Smart Simple Marketing

Sydni Craig-Hart

CEO
Smart Simple Marketing

11:05 am - 11:25 am Sunrise & Shine Networking Break

11:25 am - 12:05 pm Interactive Case Study: Managing Agencies Through Product Life Cycle

Dana Small, Global Strategic Sourcing Manager at BioMarin Pharmaceutical

Dana Small

Global Strategic Sourcing Manager
BioMarin Pharmaceutical

Given the rapid change and demands facing your stakeholders, you can’t afford to keep your program at a standstill. It’s a matter of when (not if) you move your program up the maturity curve in today’s environment. But how do you get yourself out of the day-to-day execution of your program to focus on long-term improvement? 

• How to develop and communicate the business case for improvement
• Defining program maturity milestones
• Leveraging and strengthening relationships with your staffing partners
• Developing and implementing program KPIs to measure success

Catherine Jones, Director, Global Strategic Sourcing, Marketing & Sales at VMWare

Catherine Jones

Director, Global Strategic Sourcing, Marketing & Sales
VMWare

Lauren Costley, Strategic Sourcing Category Manager - Marketing & Events at American Cancer Society

Lauren Costley

Strategic Sourcing Category Manager - Marketing & Events
American Cancer Society

Erik Anderson, Strategic Sourcing Manager – Marketing at Discover Financial Services

Erik Anderson

Strategic Sourcing Manager – Marketing
Discover Financial Services

Solana Stokes, VP Procurement, Marketing Media and Research at Discovery Communications

Solana Stokes

VP Procurement, Marketing Media and Research
Discovery Communications

12:45 pm - 1:15 pm Networking Lunch

1:15 pm - 1:15 pm Conference Concludes

1:30 pm - 2:30 pm Post-Conference Austin Distillery Tour (Optional)

***An invitation to RSVP will be sent in mid-October to procurement practitioners registered for the conference. However, if you would like to confirm your spot earlier you may do so by emailing Michael.Dunlap@wbresearch.com after registration.***