ProcureCon Marketing 2019

November 18 - 20, 2019

Hyatt Regency Austin, TX

Day 2


DAY 2: Tuesday November 19
 
Innovation and Transformation: Becoming An Effective Change Agent


7:20 am - 8:20 am Breakfast in The Solutions Zone

7:20 am - 8:20 am Women in Procurement Breakfast

Due to popular demand we’re bringing back the Women In Procurement Breakfast to ProcureCon Marketing. You’ll have an intimate setting to discuss the challenges women in procurement face and celebrate their successes. Space is limited to just 40 attendees. 

***An invitation to RSVP will be sent in mid-October to procurement practitioners registered for the conference. However, if you would like to confirm your spot earlier you may do so by emailing Michael.Dunlap@wbresearch.com after registration. 

Ellen Castro

Chief Energizing Officer
(formerly of ExxonMobil)

8:20 am - 8:30 am Chairperson’s Opening Remarks

There’s no shortage of digitization and transformation initiatives taking place these days. If you’re feeling left out of the party your not alone. Two leading CPG firms will explain how they played a critical part in their organization’s broader digital transformation journey. Key takeaways include:
·          Tools (such as digital asset management) that you can use as a core part of your digital transformation journey
·          Approaches marketing procurement can take in enabling digital transformation
·          How and why should marketing procurement be taking the lead in connecting the dots and managing collaboration in the digital asset management space
·          What steps should practitioners take now to begin this journey?
·          And what conversations should marketing procurement be having with their related suppliers?
Larry Smith, Strategic Sourcing Director, Global Marketing at Mars Inc (Formerly)

Larry Smith

Strategic Sourcing Director, Global Marketing
Mars Inc (Formerly)

Magali Gaiato, Manager, Marketing Procurement at Unilever

Magali Gaiato

Manager, Marketing Procurement
Unilever

Helen Thompson, Global Senior Sourcing Manager at Amgen

Helen Thompson

Global Senior Sourcing Manager
Amgen

Carl Scott, Global Business Development Director at Adstream

Carl Scott

Global Business Development Director
Adstream

Steve Jobs once said “Innovation Distinguishes A Leader and Follower’.  Are you looking to be a leader when it comes to production innovation but not sure where to start? This enlightening panel will showcase some of the big wins and ideas procurement has applied in this area so that you can make an impact when you’re back in the office next week and throughout 2020. This workshop will give you insights surrounding:

• The latest trends in production spend
• How to best manage your production partners
• What your production partners want out of their clients
• What are some innovative ways to find value in the production process

Tara Agen, Global Head, HP Marketing Operations at HP

Tara Agen

Global Head, HP Marketing Operations
HP

Emily Bruhn, Senior Manager Strategic Sourcing – Marketing at Medtronic

Emily Bruhn

Senior Manager Strategic Sourcing – Marketing
Medtronic

Roberta Chien, Global Strategic Sourcing Manager at Expedia Group

Roberta Chien

Global Strategic Sourcing Manager
Expedia Group

Michael Takyi, Marketing Procurement Lead for the Americas at Castrol/BP

Michael Takyi

Marketing Procurement Lead for the Americas
Castrol/BP

Mat Mildenhall, Chief Client Officer at eg+ worldwide

Mat Mildenhall

Chief Client Officer
eg+ worldwide

9:40 am - 10:00 am Presentation: In-Housing Digital Media Services, The Do’s And The Don’ts

Jim Mason, Senior Client Partner at Ebiquity

Jim Mason

Senior Client Partner
Ebiquity

Benchmarking can be a valuable activity for both an advertiser and an agency however it does require some careful analysis and caveats to ensure that a true ‘apples to apples’ comparison is being made. This panel will provide differing perspectives on their benchmarking journey, giving you the inspiration needed to push past any roadblocks you may encounter. Key points for discussion include:

• Different sources of benchmarking data and where you can find them
• Do you create your own cost model or do you farm it out to someone else?
• Key questions to ask when purchasing benchmarking data
• The right and wrong way to approach benchmarking with your agency

Nelson Geter, Strategic Sourcing Lead, Marketing Procurement at Facebook

Nelson Geter

Strategic Sourcing Lead, Marketing Procurement
Facebook

Liz Ziegler, Sr. Manager, Strategic Sourcing & Category Management at Vail Resorts

Liz Ziegler

Sr. Manager, Strategic Sourcing & Category Management
Vail Resorts

Lance Hedges, Strategic Sourcing/Vendor Management at Capital Group

Lance Hedges

Strategic Sourcing/Vendor Management
Capital Group

Bobby Chein, Global Sourcing Manager at Expedia Group

Bobby Chein

Global Sourcing Manager
Expedia Group

10:40 am - 11:20 am Awake & Bake Networking Break In The Solutions Zone

11:20 am - 11:40 am So You’ve Cut Costs…But Have You Created Value

Jason Galloway, Managing Director, Customer Advisory at KPMG

Jason Galloway

Managing Director, Customer Advisory
KPMG

These interactive roundtable sessions take a deep dive into the specific areas you came to learn about. Sit and learn in an intimate format from the speakers who have had an impact on their company and industry. Take control of your own event experience and don’t be shy! Ask questions (or answer them!) alongside other conference attendees who are dealing with the same challenges as you network with industry peers with very similar challenges, interests and responsibilities.
1.Optimizing The Client Agency Relationship – How To Maximize Your Media Investment Fiona Foy, Managing Director FirmDecisions North America & Jim Mason, Senior Client Partner, Ebiquity
2.Sponsorship  Josie Vertz, Strategic Sourcing, Twitter
3.Print Phil Zolit, Manager, Procurement, Metropolitan Museum of Art
4.Driving Sustainability In Marketing Procurement Sean Everland, Senior Manager – Marketing Sourcing, Danone North America
5. Mitigating Risk When Sourcing Branded Merchandise Lauren Senter, SVP Business Development, Zorch & Meghan Madl, SVP Business Development, Zorch
Fiona Foy, Managing Director, North America at FirmDecisions

Fiona Foy

Managing Director, North America
FirmDecisions

Josie Vertz, Strategic Sourcing at Twitter

Josie Vertz

Strategic Sourcing
Twitter

Phil Zolit, Manager, Procurement at Metropolitan Museum of Art

Phil Zolit

Manager, Procurement
Metropolitan Museum of Art

Sean Everland, Senior Manager, Marketing Sourcing at Danone North America

Sean Everland

Senior Manager, Marketing Sourcing
Danone North America

Meghan Madl, SVP Business Developemnt at Zorch

Meghan Madl

SVP Business Developemnt
Zorch

Lauren Senter, SVP Business Development at Zorch

Lauren Senter

SVP Business Development
Zorch

12:40 pm - 1:45 pm Lunch for All Attendees

12:40 pm - 1:45 pm Private Lunch Sponsored By Scope

(Open To All Attendees)
Everybody knows that, ‘An Ounce Of Prevention Is Worth A Pound Of Cure’, but how do you know if you’re taking the right steps (or ‘dose’) to protect your brand? 

Also, when viewed holistically, brand safety is about much more than content placement. Any asset with your brand (both digital AND physical can create a plague of problems for your organization.

This panel will share perspectives on what the right ‘medicine” should be for your company, giving you insight on:

• Developing a holistic brand safety and related risk mitigation plan
• Pitfalls and risks associated with both branded merchandise  and digital advertising
• What to ask/negotiate with your brand safety suppliers

Jenny Reints, Director, Global Indirect Strategic Sourcing at Chamberlain Group

Jenny Reints

Director, Global Indirect Strategic Sourcing
Chamberlain Group

Lauren Costley, Strategic Sourcing Category Manager - Marketing & Events at American Cancer Society

Lauren Costley

Strategic Sourcing Category Manager - Marketing & Events
American Cancer Society

Jason Cammorata, VP of Sourcing at MDC Partners

Jason Cammorata

VP of Sourcing
MDC Partners

Tim Brown, Executive Director, Operations at QCA (Quality Certification Alliance)

Tim Brown

Executive Director, Operations
QCA (Quality Certification Alliance)

Philip Guiliano, Partner at BrandActive

Philip Guiliano

Partner
BrandActive

(Open To All Attendees)

Track B: Masters In Media

1:45 pm - 2:25 pm Workshop: Win-Win Negotiation Strategies For Your Digital Media Agencies
Whether it’s your first time or 20th time at the negotiating table, you can’t afford to miss this workshop detailing out some key takeaways that will make you shine like the sun! 

• Key questions to ask in negotiations
• Digital media agency evaluation process
• Trends impacting digital media agencies to take into account during your negotiation

Joaquin Rivamonte, Director, Strategic Sourcing at Verizon Media

Joaquin Rivamonte

Director, Strategic Sourcing
Verizon Media

(Targeted Towards Those With 3+ Years Of Related Experience)

Track C: Advanced Practitioners Workshop

1:45 pm - 2:25 pm Workshop: Career Development In Marketing Procurement – Setting Goals For Success
This workshop, led by various practitioners at different stages in their careers, will talk through their goal setting process and related successes/achievements. You’ll leave this session with a clear understanding of 

• What it takes to get to that next level (in your current role or outside of it)
• Tools and techniques to actively manage your career
• How to better leverage your annual goal setting process 

Stacy Joslin, Senior Director, Global Business Partner, Marketing at InterContinental Hotels Group

Stacy Joslin

Senior Director, Global Business Partner, Marketing
InterContinental Hotels Group

Simona Rabsatt Butler, Sr. Director - Global Strategic Sourcing, Marketing at Visa

Simona Rabsatt Butler

Sr. Director - Global Strategic Sourcing, Marketing
Visa

(Open To Marketing Procurement Practitioners Only)

Boardroom: Industry Specific Boardroom

1:45 pm - 2:45 pm Boardroom: Marketing Procurement In The Pharmaceutical Industry
The pharmaceutical industry has a unique set of challenges, restrictions, and compliance requirements as it relates to both developing and executing marketing campaigns.

This session will talk through those challenges as well as how you as a procurement practitioner can ensure your marketing suppliers are up to the test.

This is a must-attend session for all practitioners in the pharmaceutical industry.

Procurement Practitioners affiliated with the Pharmaceutical Industry will be automatically added to the attendee list for this session upon registration. 

A confirmation will be sent to all eligible attendees in mid-October.  If you have any questions please email the Event Producer, Michael.Dunlap@wbresearch.com 

Susan Hurst, Senior Procurement Manager - Marketing & Sales at Teva Pharmaceuticals

Susan Hurst

Senior Procurement Manager - Marketing & Sales
Teva Pharmaceuticals

Sherry Epting, US Commercial Procurement Leader at AstraZeneca

Sherry Epting

US Commercial Procurement Leader
AstraZeneca

2:45 pm - 3:25 pm Workshop: Safety First: How to Protect Your Brand During Exponential Rise of Influencer Marketing

Back in the 1800s, the queen and the Pope endorsed patented medicines, heightening the appeal and adding an element of “pop culture” to a fairly dull industry.
 
In today’s landscape, anyone with a YouTube account can be an influencer. While that presents a great deal of opportunity to your brand, it carries some risk to your brand as well. This workshop will give you some tips and pointers to:
·         What makes influencer’s different? Contracting best practices to protect your brand
·         Are those real people that are liking your influencer’s content? Auditing to avoid bot traffic
·         Horrible headlines: Stay out of the FTC’s cross hairs by following the rules around endorsement disclosures

Jacqueline Gates, Lead Procurement Manager - Lubricants Marketing Contracts at Shell

Jacqueline Gates

Lead Procurement Manager - Lubricants Marketing Contracts
Shell

2:45 pm - 3:25 pm Workshop: Making Sense Of Media – Contractual Best Practices That Can Hold Your Media Agency AND Marketing Team Accountable

While media auditing being a hot topic today, it’s important to take a step back to relook at your media contracts. This session will help you 
• Assess the strengths and weaknesses of your own media agreements
• Understand  the level of internal and external resources required to perform a media audit.
• Understand what to expect upon conclusion of an audit and how to leverage results to impact change within your organization.

Roberta Chien, Global Strategic Sourcing Manager at Expedia Group

Roberta Chien

Global Strategic Sourcing Manager
Expedia Group

2:45 pm - 3:25 pm Workshop:Experts Recap and Roundtable Discussion

As our afternoon experts track comes to a close, we’ll use this session to follow up on any outstanding points from the previous sessions as well as cover any additional adhoc topics that you want to share. 

2:45 pm - 3:25 pm Boardroom: Marketing Procurement in the CPG Industry

As those of you in Consumer Packaged Goods (CPG) industries can attest, marketing teams wield quite a bit of influence throughout the organization. 

To be fair, major consumer brands like Coca-Cola, Mars, Pepsi, and others wouldn’t have the brand recognition they do today without years of marketing investment. 

This boardroom will give you an opportunity to swap stories with your peers in this industry to discuss some of the challenges, issues, and accomplishments unique to this category.

Procurement Practitioners affiliated with the CPG Industry will be automatically added to the attendee list for this session upon registration. 

A confirmation will be sent to all eligible attendees in mid-October.  If you have any questions please email the Event Producer, Michael.Dunlap@wbresearch.com 

3:25 pm - 4:05 pm ProcureCon Pub Break In The Solutions Zone (Last Chance To Visit The Solutions Zone)

4:05 pm - 4:45 pm Keynote Presentation: Spirited Leadership: It’s All About Trust

Looking to increase trust among your business partners, stakeholders, and the like? Our Chief Energizing Officer, Ellen Castro, has a plan for you! This enlightening keynote will take your relationships to the next level to improve your success.

Ellen’s personal corporate experience includes leading a $90M profit center of 500 employees for Exxon. She was the highest ranking female in Marketing, earning 5 promotions in 11 years before she decided to re-invent herself in graduate school. After Harvard, Ellen directed the merger/acquisition process for a national healthcare alliance that grew from 1,000 to 5,000 employees.

Ellen Castro

Chief Energizing Officer
(formerly of ExxonMobil)

A crowd favorite from the past two years, key marketing procurement leaders and advisory board members will be on hand to answer any and all questions you’d like to ask your own leadership but may be afraid to ask. You won’t want to miss out on this lively and exciting Q&A before we drift off to the Boots and Saddle Reception to close out the day.
Terri Bowers, Senior Group Business Engagement Manager Marketing/Advertising at Microsoft Corporation

Terri Bowers

Senior Group Business Engagement Manager Marketing/Advertising
Microsoft Corporation

Steven Dubroff, Senior Director, Procurement at Hilton

Steven Dubroff

Senior Director, Procurement
Hilton

Alison Panza, US Head of Procurement at Ferring Pharmaceuticals

Alison Panza

US Head of Procurement
Ferring Pharmaceuticals

Sébastien Slek, Executive Director - Global Sourcing Marketing at WarnerMedia

Sébastien Slek

Executive Director - Global Sourcing Marketing
WarnerMedia

5:30 pm - 7:00 pm Flavors of Fall Reception

A bountiful harvest of autumn themed beverages and treats await our delegates as we close out Day 2 of our conference. Embrace your ProcureCon family in preparation for Thanksgiving later in the month!  We’ll have some lively music on hand along with some fun and games for you to enjoy!