ProcureCon Marketing 2017

November 28-November 30, 2017

New Orleans Marriott, LA

1.888.482.6012

Thursday November 30th: The Future is Ours

8:00 AM - 8:35 AM Breakfast

8:35 AM - 8:40 AM Welcome

8:40 AM - 8:45 AM Chairperson's Remarks

Looking to conduct an agency transition in the near term? Want to know the real cost of disruption and what to expect? As an industry expert, Bruno will explain some actionable best practices surrounding an effective, smooth and expedient agency transition.
  • 10 critical steps needed for successful transition
  • How to pre-empt questions from your executive and marketing leadership
  • Developing a partnership for success

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Bruno Gralpois

Co-Founder, Principal and Chief Mania Officer
Agency Mania Solutions

9:15 AM - 9:55 AM Interactive Case Study: Developing An Agency Strategy – Knowing Is Half The Battle

Steven Dubroff, Director - Global Procurement, MetLife
Confused as to whether you need 1 or 100 agencies? When does a one stop shop make sense vs. a specialist? Arm yourself with the information you need to go into this discussion with your marketing stakeholders.
  • Assessing your agency mix
  • Understanding agency specialties
  • Communicating assessment to senior leadership

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Steven Dubroff

Director - Global Procurement
MetLife
Learn from leading practitioners their approach towards incorporating sustainability and corporate responsibility goals within your marketing suppliers. This engaging and interactive panel will provide you with tools and perspective regarding:
  • How to translate sustainability and corporate responsibility goals into understandable (and enforceable) contract language
  • Methods and metrics to monitor suppliers’ achievement of sustainability and corporate responsibility goals
  • How to partner with your marketing stakeholders to drive sustainability goals within your own organization.

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Stacy Joslin

Global Supplier Relationship Management and Marketing Procurement Lead
Citrix
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Michael Rafferty

Executive Director, Global Marketing Procurement
Kaplan
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Sally McKechnie

CPO, Assistant Vice President Procurement & Property Management
Louisiana State University

10:35 AM - 10:55 AM Presentation: Extra! Extra! Print Is Not Dead!

Jennifer Mallon, Manager, Marketing Procurement, Harry & David
Long put out to pasture with the advent of digital marketing, you’re making a mistake if you forgot about the impact of print marketing. Let Jennifer take you on a journey to dust off the cobwebs from your print marketing strategy and learn how to best leverage print vendors within your own organization.
  • Reaching millennials with print marketing (yes this is possible!)
  • Negotiating techniques for your print vendors
  • Best practices when leveraging print in your marketing strategy
  • Making direct mail make sense in your budget

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Jennifer Mallon

Manager, Marketing Procurement
Harry & David

10:55 AM - 11:20 AM Morning Networking Break

11:20 AM - 11:40 AM Latest Trends in Social Media and How to Best Use It in Your Brand Strategy

Janice Norton, Global Category Manager, Media and Digital, AstraZeneca
Staying on top of social media trends is a surefire way to be seen as a true partner within your marketing team. This lively presentation will give you pointers on the current state of social media, how to engage in effective real-time social marketing, and current best practices and insights on how to develop strategies to target the social media space.
  • Where do companies get the best results? Which social media platforms deliver optimal consumer engagement and how do you measure their effectiveness?
  • What not to do in social media – understanding what messages and content do not work in this space and what to avoid
  • Sourcing social media: which agencies offer which social media services?

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Janice Norton

Global Category Manager, Media and Digital
AstraZeneca

11:40 AM - 12:20 PM Interactive Case Study: You Can’t Do This Alone! How To Work With Legal And Finance To Bring The Best Value To Marketing Procurement

Antonio Humphreys, Senior Manager, Global Procurement, Adobe Systems, Inc. Michael Fielding, Category Manager, Global Procurement, Adobe
You won’t be able to deliver value to your marketing stakeholders unless you first partner up with your internal legal and finance teams to provide a united front. Given competing priorities and limited resources this is a challenge in any organization, however learn how Adobe Systems bucked the trend and delivered results.
  • Setting joint expectations of legal and finance teams
  • What legal and finance can and cannot provide
  • Techniques to achieve mutual success

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Antonio Humphreys

Senior Manager, Global Procurement
Adobe Systems, Inc.
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Michael Fielding

Category Manager, Global Procurement
Adobe
These interactive roundtable sessions take a deep dive into the specific areas you came to learn about. Sit and learn in an intimate format from the speakers who have had an impact on their company and industry. Take control of your own event experience and don’t be shy! Ask questions (or answer them!) alongside other conference attendees who are dealing with the same challenges as you network with industry peers with very similar challenges, interests and responsibilities.

1. CPG
Nelson Geter, Senior Category Manager, Indirect Purchasing – Marketing, The J.L. Smucker Company

2. Pharma
Janice Norton, Global Category Manager, Media and Digital, AstraZeneca

3. Software/Technology
Jerry Spokes, Director, Strategic Sourcing and Supplier Governance, Cambia Health Solutions

4. Financial Services
Kevin Stacey, Manager, Category Management – Marketing & Advertising, TD Ameritrade

5. Education/Non-Profit
Sally McKechnie, CPO, Assistant Vice President Procurement & Property Management, Louisiana State University

6. Travel/Hospitality
Crystal Ryu, Marketing Sourcing, Airbnb

7. Retail
Fraz Baig, Senior Manager, Corporate Procurement, Ace Hardware


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Nelson Geter

Senior Category Manager, Indirect Purchasing - Marketing
The JM Smucker Company
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Janice Norton

Global Category Manager, Media and Digital
AstraZeneca
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Jerry Spokes

Director, Strategic Sourcing and Supplier Governance
Cambia Health Solutions
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Kevin Stacey

Manager, Category Management, Marketing & Advertising
TD Ameritrade
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Crystal Ryu

Marketing Sourcing
Airbnb
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Sally McKechnie

CPO, Assistant Vice President Procurement & Property Management
Louisiana State University
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Fraz Baig

Senior Manager, Corporate Procurement
Ace Hardware

12:50 PM - 1:30 PM Networking Lunch

1:30 PM - 1:30 PM Conference Concludes/Mardi Gras World Tour

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